Jason Liu

1. Cross-Brand Collaborations Surge The month of February 2026 recorded a significant wave of co-branded marketing activities, with 31 major […]

1. Mixue(蜜雪冰城) Doubles Down on Lucky Cup with Major Investment The parent company of Mixue(蜜雪冰城) outlined a substantial investment roadmap

1. International Expansion of Chinese Tea BrandsData for February 2026 reveals that Chinese freshly-made tea brands now operate over 9,600

1. High-Tier City Concentration Recent data shows that the store footprints of 31 mainstream ready-to-drink tea brands remain heavily concentrated

The first two months of 2026 have brought a flurry of activity across the tea and coffee sectors, revealing key

The first week of March brings significant operational shifts and product innovations from major tea and coffee chains, revealing how

The first month of 2026 has delivered a series of strategic moves across the tea and coffee landscape, from accelerated

The final days of February 2026 brought a mix of innovation, expansion, and reputational challenges for the tea and coffee

A new monthly industry report has launched, providing granular data on the country’s leading tea brands, while major players like

The week’s news reveals a sector simultaneously pursuing geographic expansion and capitalizing on peak seasonal demand. From new market entries

Is the world’s favorite comfort flavor about to become the first confirmed “dessert trend” of the year? If you’ve walked

The February 11 news cycle presents a divided landscape: leading domestic chains accelerate store format innovation and viral consumer engagement,

The February 10 news cycle reveals a bifurcating tea and coffee market, where top chains simultaneously pursue health-focused store formats,

Today’s industry movements reveal a clear strategic pivot among leading brands. Across coffee and tea sectors, companies are decisively moving

The Chinese tea and coffee market witnessed significant activity today, driven by a massive digital promotion and ongoing strategic moves

Today’s developments highlight an industry at a strategic inflection point. Established coffee chains are refining their growth models for sustainable

Today’s developments highlight a sector in constant motion, defined by aggressive international growth, product-driven sales surges, and a clear pivot

This week’s industry movements showcase a sector in strategic transition. Brands are recalibrating growth tactics, shifting from broad-brush discounts to