1. [Starbucks (星巴克)]
Starbucks has launched a strategic collaboration with the sequel to the cinematic classic, “The Devil Wears Prada 2.” This partnership introduces two specialty beverages: “Black Tea Yuan Yang” and “Matcha Yuan Yang,” alongside a curated line of limited-edition merchandise. The campaign effectively bridges traditional coffee culture with high-fashion IP, targeting the premium consumer segment in urban markets.
2. [ChaPanda (茶百道)]
ChaPanda has marked a triumphant entry into the South Korean market with its recent store opening in Busan. The launch was met with exceptional demand, characterized by long consumer queues and high social media engagement. This success follows the brand’s robust expansion strategy in Seoul and Singapore, positioning ChaPanda as a formidable player in the international “New-Style Tea” sector.
3. [Mixue (蜜雪冰城)]
Mixue has officially inaugurated its first flagship store in São Paulo, Brazil, marking its debut in South America. The store offers a streamlined menu of 20 core products, emphasizing the brand’s signature value-for-money proposition. With an investment plan aimed at opening up to 1,000 stores in the region by 2030, Mixue is spearheading a new wave of Chinese consumer-focused investment in Brazil.
4. [CoCo Fresh Tea & Juice (CoCo都可)]
CoCo Fresh Tea & Juice has announced the seasonal return of its “Green Plum” series. Known for its refreshing profile and use of premium seasonal fruit, the series is supported by a comprehensive promotional campaign. This revival underscores the importance of seasonal product cycles in driving foot traffic and maintaining consumer interest within the competitive tea-chain category.
5. [Fonterra (恒天然)]
Fonterra Co-operative Group has appointed Richard Allen as his next CEO, effective May 1, 2026. Allen, previously President of Global Ingredients, brings extensive experience in dairy operations and international B2B sales. His leadership is expected to further Fonterra’s focus on high-performance ingredients and specialized nutritional solutions for the global food service industry.
