June Industry Report: 15 Brands Add 107 Overseas Stores
According to the latest June 2026 industry report, the global expansion of Chinese beverage brands remains aggressive. 15 mainstream brands collectively added 107 new overseas locations during the month. Market leaders like Mixue Bingcheng (蜜雪冰城) and Cotti Coffee (库迪咖啡) are leading the charge, entering new frontiers such as Saudi Arabia and Uzbekistan.
(Leading brands like CHAGEE (霸王茶姬) are increasingly focusing on premium store formats and global IP collaborations)
Luckin Coffee (瑞幸咖啡) Reaches 201 Overseas Stores with Malaysia Opening
Luckin Coffee (瑞幸咖啡) has officially opened its 120th store in Malaysia, bringing its total international footprint to 201 locations. The brand continues to focus on Southeast Asia as its primary global growth engine, leveraging its technology-driven retail model to compete with local and international specialty chains.
(Luckin Coffee (瑞幸咖啡) expands its presence in Malaysia with high-traffic urban locations)
Molly Tea (茉莉奶白) Debuts “Ice Cream Fruit Tea” Series
Jasmine tea specialist Molly Tea (茉莉奶白) has expanded its seasonal menu with the launch of the “Ice Cream Fruit Tea” series. Priced between 18-21 RMB, the new lineup features premium fruit bases topped with artisanal ice cream, targeting the peak summer demand for indulgent, dessert-like beverages.
(Molly Tea (茉莉奶白) continues to innovate with its “Oriental Aesthetics” product identity)
M Stand x POP MART MOLLY Launch Premium Collaboration Sets
Design-forward coffee chain M Stand has partnered with POP MART for a high-profile collaboration featuring the MOLLY IP. The collection includes exclusive themed beverages and collectible merchandise, with price points ranging from 88 to 438 RMB, catering to the “premium IP” consumption trend among urban professionals.
(M Stand leverages high-end IP partnerships to drive brand engagement and premium sales)
CHAGEE (霸王茶姬) Partners with *Honor of Kings* for Hero Re-releases
CHAGEE (霸王茶姬) has announced a major collaboration with the hit game *Honor of Kings* (王者荣耀). The campaign features the re-release of popular tea items themed after game heroes, accompanied by exclusive collectibles such as fridge magnets and stickers, targeting the massive Gen-Z ACG demographic.
Mixue Bingcheng (蜜雪冰城) x Meituan Kangaroo Bag Goes Viral
A quirky three-way collaboration between Mixue Bingcheng (蜜雪冰城), Meituan Delivery, and Cantonese Opera has taken social media by storm. The featured “Kangaroo-shaped” carrier bag, known for its “unique” visual style, has become a trending topic on platforms like TikTok and Xiaohongshu, highlighting the power of unconventional marketing.
Lawson (罗森) Sells 30,000 “Edible Cookie Cups” in East China
Convenience chain Lawson (罗森) has reported massive success with its innovative “Cookie Cup” beverage series. The cup itself is made of edible cookie material, eliminating packaging waste while offering a unique sensory experience. Over 30,000 cups were sold in the Jiangsu-Zhejiang-Shanghai region during the debut week.
