April 2026

1. Starbucks Zhejiang Marks 25th Anniversary with Green Campaign Starbucks is celebrating its 25th year of operations in Zhejiang province

1. China’s Tea and Coffee Marketing Activity Surges in March Industry data for March 2026 indicates a high-intensity marketing period,

1. Chayan Yuese Debuts “Fresh Snack” Concept Store in Changsha Chayan Yuese has officially opened its “Fresh Snack” shop-in-shop concept

1. Mixue Bingcheng and Bingxue Shiguang Lead Global Expansion in March Industry Report According to the March 2026 Monthly Report

1. Nestle Agrees to Sell Blue Bottle Coffee to Centurium Capital in Strategic Portfolio Adjustment Nestle Group has officially confirmed

1. Cotti Coffee Standardizes Global Menu with “Iced Matcha Latte” Series and New Supply Chain Center Cotti Coffee has officially

1. Starbucks China Refutes Franchising Rumors and Reaffirms 20,000 Store Expansion Goal Starbucks China officially addressed and dismissed recent rumors

1. Charlie Town (茶理宜世): Strategic US Market Entry Guangzhou-based specialty tea brand Charlie Town has officially inaugurated its international expansion

1. [Goodme (古茗) Strategic Expansion into Nanjing] Goodme officially confirmed its strategic entry into the Nanjing market on April 16,

1. [Luckin Coffee (瑞幸咖啡)] Luckin Coffee continues to elevate its brand prestige by naming cinematic icons Tony Leung and Dilraba

1. [Oriental Mulan (东方墨兰)] Oriental Mulan’s first overseas store in Elephant & Castle, London, has achieved remarkable success, generating over

1. [Starbucks (星巴克)] Starbucks has launched a strategic collaboration with the sequel to the cinematic classic, “The Devil Wears Prada

1. [HeyTea (喜茶)] On April 8, HeyTea officially debuted its first West Coast location in the United States, situated in

1. [ChaPanda (茶百道)] ChaPanda officially opened its new store in Seomyeon, Busan, South Korea, on April 9. This expansion is