1. Yihetang Hits 100M CNY Revenue Record During May Day Holiday
Yihetang has reported a record-breaking revenue of over 100 million CNY during the five-day May Day holiday, with total sales exceeding 8 million cups. The success was driven by its new Mint Chocolate series, which quickly became a top-10 bestseller, reaching nearly 1.5 million cups in cumulative sales.
This performance highlights the strong recovery of mass-market tea consumption during national holidays. Yihetang’s ability to drive high-volume sales through trendy, seasonal flavors underscores its strength in regional market penetration and member engagement.
2. Mixue Bingcheng to Open Major Flagship Store in Nanjing
Mixue Bingcheng is preparing to launch its first major flagship store in Nanjing’s Qin’huai district, located in a prominent independent building at Maoye City. The flagship store will feature exclusive limited-edition beverages and brand merchandise, aiming to elevate the brand’s image in one of East China’s key retail hubs.
The move into larger, experience-oriented flagship stores signals a strategic shift for the value-driven giant. By creating high-traffic “landmark” stores, Mixue aims to strengthen its brand presence and diversify its revenue streams beyond its traditional small-store model.
3. CoCo Fresh Tea & Juice Achieves Three-Year Sales Peak
CoCo Fresh Tea & Juice reported that its daily average sales per store reached a three-year high during the May Day holiday. Major cities including Shanghai, Nanjing, and Suzhou saw year-on-year growth exceeding 20%, with their signature fruit tea series selling out in many locations.
The surge in sales reflects a renewed consumer interest in established tea brands with reliable quality and nationwide footprints. CoCo’s strong performance across multiple tier-1 and tier-2 cities demonstrates its resilience and continued relevance in a highly competitive market.
4. %Arabica Announces Closure of its First Chongqing Location
%Arabica has officially closed its first store in Chongqing after nearly six years of operation since its debut in July 2020. The closure of this prominent location has sparked discussion about the shifting landscape of high-end specialty coffee in Southwest China’s urban centers.
Strategic store closures are becoming a tool for premium brands to optimize their retail networks in response to rising operational costs and intense local competition. %Arabica’s adjustment in Chongqing underscores the need for specialty coffee brands to balance brand prestige with sustainable unit economics.
5. Lan Song Cha Shi Debuts Luxury Tea Series in Beijing
Lan Song Cha Shi has opened its first store in Beijing, making headlines with its “Oriental Supreme” tea series priced at 188 CNY per cup. The high-end series features premium rock teas from Mount Wuyi, targeting connoisseurs and luxury lifestyle consumers in the capital.
This ultra-premium positioning challenges the mainstream price ceiling of the modern tea industry. By focusing on rare tea leaves and artisanal brewing, Lan Song Cha Shi is carving out a niche in the high-end gift and experience market, away from the fierce price wars of mass-market brands.
6. Nowwa Coffee Marketing Peak: 300,000 Cups Sold in One Hour
Nowwa Coffee experienced a massive sales peak during its May Day promotion, selling 300,000 cups of coffee in just one hour during peak holiday traffic. The brand’s collaboration with Meiyijia convenience stores has been a key driver in increasing its physical footprint and consumer accessibility.
Leveraging convenience store networks allows coffee brands to scale rapidly with lower overhead costs compared to traditional standalone stores. Nowwa’s successful holiday campaign demonstrates the effectiveness of high-frequency, convenience-based retail models in capturing spontaneous consumer demand.
