1. [ChaPanda (茶百道)]
ChaPanda officially opened its new store in Seomyeon, Busan, South Korea, on April 9. This expansion is part of the brand’s strategic push into the South Korean market, following successful openings in Seoul. To mark the occasion, the store launched a high-engagement “1+1” promotion and distributed limited-edition, regionally-tailored merchandise, including panda-themed ice cube stickers and tote bags, aiming to build immediate local brand loyalty.
2. [Luckin Coffee (瑞幸咖啡)]
Luckin Coffee inaugurated a signature store on Pagoda Street, Singapore, on April 9. Located in the heart of Chinatown, the store is housed in a heritage building that seamlessly blends traditional architecture with modern retail design. This marks Luckin’s 31st location in the city-state, highlighting its rapid expansion strategy that targets high-traffic cultural and tourist landmarks to attract both local professionals and international travelers.
3. [KOI]
KOI announced a creative collaboration with the popular IP “This Dog” on April 9. The partnership features a collection of co-branded lifestyle products, including custom bags and plush accessories. This move reflects the ongoing “emotional consumption” trend in the tea industry, where brands leverage viral IP characters to enhance brand affinity among younger, lifestyle-oriented consumers.
4. [CHAGEE (霸王茶姬)]
CHAGEE has officially announced its upcoming entry into the South Korean market. The brand’s first flagship location is set to open in Seoul’s prestigious Gangnam district on April 30. Following the recent moves by competitors like ChaPanda and Mixue, CHAGEE’s choice of Gangnam—a global trendsetter hub—positions the brand as a premium player focused on the high-end tea segment in the international arena.
5. [BeanStar (比星咖啡)]
On April 6, BeanStar opened its latest international location in Jakarta, Indonesia. The store features the brand’s signature “BeanStar Blue” design, creating a lifestyle-focused coffee environment. Jakarta is increasingly becoming a strategic battleground for Chinese coffee chains seeking growth in Southeast Asia, driven by the city’s burgeoning middle-class coffee culture.
6. [Goodme (古茗)]
Goodme has announced the nationwide return of its “Golden Pineapple” series, utilizing premium fresh pineapples sourced directly from the Philippines. The brand continues to focus on seasonal freshness and direct global sourcing to maintain its competitive edge in the fresh-fruit tea market, a strategy that reinforces its identity against high-end tea rivals.
7. [Grandpa No Tea (爷爷不泡茶)]
Grandpa No Tea has partnered with the Hubei Provincial Museum to release a series of cultural relic-themed merchandise alongside its new “Wuhan Yuanqi Egg” series. This collaboration is a prime example of the “Guochao” (National Tide) trend, where traditional cultural elements are integrated into modern F&B products to create unique value and drive brand differentiation.
8. [Otter Tone (水獭吨吨)]
During a product launch in Shanghai on April 8, Otter Tone revealed that its “Fiber Fruit Tea” series surpassed 2 million CNY in sales within its first month of release. The success highlights the growing demand for health-conscious, high-fiber beverage solutions among urban professionals, signaling a significant shift toward wellness-oriented convenience in the instant tea sector.
