Thai-Style Tea Trends Down in 2026
Industry data reveals that between November 2025 and May 2026, 5 major beverage brands in China launched only 12 new Thai-style tea products. The decline indicates a cooling of the previous Thai tea hype, as brands pivot toward domestic floral and regional citrus bases.
(Thai-style tea products face a seasonal decline as consumer preferences shift)
Xiao Ka Coffee (小咖咖啡) Secures 1.14 Billion RMB in Total Funding
Xiao Ka Coffee (小咖咖啡) founder Zhu Baoju has disclosed that the company has completed 7 funding rounds to date, totaling 1.14 billion RMB. The capital has fueled the brand’s rapid retail expansion and technological upgrades as it competes for market share in the budget coffee segment.
(Xiao Ka Coffee (小咖咖啡) leverages significant capital for Tier-2 and Tier-3 city expansion)
Baifen Tea (百分茶) Opens New Themed Store in Nanjing
Innovative tea brand Baifen Tea (百分茶) has officially opened a new themed location at the Nanjing Jingfeng Center. The store design emphasizes the brand’s focus on fruit-forward premium tea and immersive commercial experiences.
Goodme (古茗) Increases Registered Capital to 440 Million RMB
Goodme (古茗) has officially increased its registered capital from 432 million RMB to 440 million RMB. The move reflects the brand’s strengthening financial foundation as it prepares for potential capital market activities and further supply chain R&D.
Molly Tea (茉莉奶白) Updates Mini-Program Logo to Colored Version
Following its high-profile intellectual property transition, Molly Tea (茉莉奶白) has updated its signature four-leaf clover logo to a colored version on its official mini-program. The change signals the brand’s move to refresh its “Oriental Aesthetics” identity and distance itself from previous copyright disputes.
(Molly Tea (茉莉奶白) initiates brand identity refresh across digital platforms)
Luckin Coffee (瑞幸咖啡) Taps Minions for Movie Collaboration
Luckin Coffee (瑞幸咖啡) has launched a dual-cup specialty set and exclusive drinks in collaboration with the *Minions* (小黄人) IP. The campaign, which includes themed sound-making plush charms, has driven massive social media buzz and high weekend sales volume among young urban families.
(Luckin Coffee (瑞幸咖啡) continues to lead the sector in high-impact IP collaborations)
Arabica Coffee Futures Prices Surge Two Days in a Row
Global Arabica coffee futures have seen a significant price surge for two consecutive days this week. The spike is expected to impact the raw material procurement costs for major Chinese coffee chains, potentially influencing consumer prices in the second half of 2026.
