Today, Molly Tea’s collaboration with SnowCore launched in its Shanghai stores. Six drinks, including “Needle King Strawberry Daifuku” and “Matcha Taro Paste,” are part of the campaign.
On the same day,CHAGEE (霸王茶姬)’s “Oriental Tea Origin Tracing” collaboration launched, a joint campaign across six provinces: Guangdong, Shanghai, Yunnan, Hainan, Guangxi, and Hunan.
Yesterday, the mulberry series from ChaPanda made a comeback, achieving first-day sales of nearly 200,000 cups. The two products in the series—”Active Bacteria · Mulberry Yogurt Smoothie” and “Pitch Black”—use 1.5 times the amount of mulberry ingredients compared to last year. Meanwhile, ChaPanda has systematically accelerated its cold-chain logistics, shortening the delivery time from warehouse to stores to within 24 hours.
Yesterday,喜茶 (Heytea) launched the new product “Qilan Red Beauty Strawberry.” The new drink features seasonal red beauty strawberries paired with floral Qilan tea, using a 100% fresh pressing process, with additional chia seed jelly added. The new product is now available on Heytea’s official mini-program.
As the Chinese New Year approaches, tea drink brands are promoting orange-based beverages. 1点点 (A Little Tea)’s “Orange Milk Green Tea” is trending online,古茗 (Good Me) brought back “Hand-Peeled Big Orange Pieces,”奈雪的茶 (Naisnow),百分茶 (Be Fine Tea)相继 launched “Super C Small Orange Bottle” and “Chiang Mai Big Orange Jasmine Iced Tea” respectively, and茉酸奶 (Mo Yogurt) launched the “New Year See You Tangerine” series. Additionally, a specialty orange drink shop in Shanghai exceeded monthly sales of 40,000 cups, generating nearly one million CNY in revenue.