Tea & Coffee Industry Snapshot In China (January 13, 2026)

Yesterday, Good Me released its 2026 new franchise policy. The total cost for the franchise fee and some major equipment (including coffee machines) is approximately 250,000 yuan, continuing to support installment payments. New franchisees can open a store with a minimum initial investment of about 230,000 yuan in the first year. To further enhance store image, Good Me provides renovation subsidies for eligible large stores. For existing franchisees who personally manage their stores, if they open a new store in a “non-identical business circle” before May 31st, the franchise fee can be waived.

Today, Mixue Ice Cream & Tea launched a new banana series, introducing three new products: Banana Milk Crash, Banana Latte, and Banana Yogurt. The products use banana as the main ingredient, paired with milk, coffee, and yogurt respectively.

Today, Starbucks launched a new Truffle Chocolate Flavor series, including Truffle Chocolate Flavored Latte and Truffle Chocolate Flavored Matcha Latte. According to the official introduction, the new products are made with cocoa, using a cheese cocoa milk base, and paired with cheese mousse foam. The new products are now available on Starbucks’ official mini-program.

CHAGEE, in collaboration with the Asian Civilisations Museum and the Singapore Tourism Board, announced that they will jointly launch the immersive multi-sensory tea culture exhibition “Dreams in the Tea Garden” from January 28 to June 7, 2026. The exhibition hall leverages the museum’s historical collections and Bawang Chaji’s modern perspective to create a cross-temporal dialogue, allowing visitors to fully perceive the visual and auditory appeal of tea.

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