1. Sumidagawa Coffee Viral with “Douzhi Dirty” in Beijing
Sumidagawa Coffee has captured the internet’s attention with its “Beijing First Store” opening, featuring a controversial yet popular “Douzhi Dirty” (fermented mung bean milk coffee). This bold fusion of traditional Beijing street food with modern espresso has sparked a massive trend of “local flavor” experimentation among coffee enthusiasts.
The success of the “Douzhi Dirty” highlights the power of “vibe marketing” and local cultural integration in driving brand visibility. For Sumidagawa, this move serves as a high-impact entry into the capital’s physical retail market, moving beyond its established online presence.
2. Swire Coca-Cola Breaks Ground on 1.2B CNY Factory in GBA
Swire Coca-Cola has officially started construction on its new intelligent manufacturing plant in the Greater Bay Area, representing a total investment of 1.2 billion CNY. The facility will focus on advanced production technology and supply chain digitalization to serve the rapidly growing beverage demand in South China.
This massive investment underscores Coca-Cola’s long-term confidence in the China market’s growth potential. The GBA factory is expected to significantly enhance regional production capacity and operational efficiency for both carbonated and ready-to-drink beverage categories.
3. Lavazza Unveils 2026 Globalization and Growth Strategy
Lavazza has revealed its strategic roadmap for 2026, placing a heavy emphasis on further globalization and deepening its presence in the China market. The plan involves accelerating store openings in high-tier cities and expanding its retail coffee bean and capsule business to capture the growing “home cafe” segment.
The 2026 strategy reflects Lavazza’s ambition to establish itself as a dominant premium player in China’s diversifying coffee landscape. By leveraging its heritage and high-end brand image, Lavazza aims to differentiate itself from high-velocity domestic chains through a focus on “authentic Italian coffee culture.”
4. Jasmine Milk x ROSYDOEDIAN Collaboration Launches
Jasmine Milk has partnered with the fragrance brand ROSYDOEDIAN to launch a limited-edition “Melon Milk Tea” series, blending floral notes with refreshing fruit flavors. The collaboration includes themed packaging and fragrance-inspired marketing, targeting the aesthetic and sensory preferences of Gen-Z consumers.
Fragrance-led collaborations are becoming a powerful tool for tea brands to create a “multi-sensory” brand experience. By tapping into the “olfactory economy,” Jasmine Milk is enhancing its brand premium and creating strong social media appeal through beautifully designed, lifestyle-oriented products.
