Tea And Coffee Industry Snapshot In China (June 9, 2026)

M Stand Reaches 642 Stores Nationwide

Upscale boutique coffee chain M Stand has reported reaching 642 stores as of May 2026. The brand continues to focus its expansion on premium shopping centers in high-tier cities, positioning itself as a leader in the design-forward specialty coffee segment.

CHAGEE (霸王茶姬) Launches Corporate Group Meal Service

CHAGEE (霸王茶姬) has officially entered the corporate catering market by launching a group meal delivery service. With a minimum order of 200 RMB for 15 cups, the service includes customized “lottery cards” to drive employee engagement and recurring B2B orders.

TianLaLa (甜啦啦) Targets Commuters with Morning Coffee Specials

Budget-friendly chain TianLaLa (甜啦啦) is intensifying its push into the coffee market by offering freshly ground coffee for as low as 2.9 RMB before 12:00 PM daily. The “Commuter Coffee” promotion aims to capture the early-morning office crowd in lower-tier markets.

Luckin Coffee (瑞幸咖啡) Surpasses 35,000 Global Stores

Luckin Coffee (瑞幸咖啡) has reached a new global scale milestone, with its total store count surpassing 35,000. Additionally, the brand reported that its non-coffee beverage sales have exceeded 20 billion RMB, highlighting its successful diversification strategy.

Tims China (Tims 天好咖啡) Appoints New CEO

Tims China (Tims 天好咖啡) has announced the appointment of Zhang Guohua (张国华) as its new CEO. The leadership change comes at a critical time as the brand seeks to optimize its store efficiency and compete with domestic giants in the highly saturated Chinese market.

Goodme (古茗) Enters Specialty Dessert Segment with Matcha Puff

Goodme (古茗) has launched a new “Matcha Tea Puff” priced at 16 RMB. The move signals the brand’s intent to capture more “afternoon tea” occasions by expanding its high-quality snack and dessert offerings alongside its core tea products.