CHAGEE (霸王茶姬) Debuts “Selected Tea Space” in Zhejiang
CHAGEE (霸王茶姬) has opened its first “Selected Tea Space” in Zhejiang province, featuring a premium design and an exclusive appearance by actress Lan Yingying. The new format offers a specialized “Geelato” menu, including Geelato-infused teas and pure Geelato products priced between 18–26 RMB, focusing on high-end consumer experiences.
(CHAGEE (霸王茶姬) launches its new premium store format in Zhejiang)
ChaPanda (茶百道) Reaches 51 Overseas Stores; Expands in South Korea
ChaPanda (茶百道) continues its rapid international growth, reaching 51 overseas stores by the end of May. The brand recently debuted in Jeonju and Suncheon, South Korea, with another opening scheduled for Ulsan on June 30. This highlights the brand’s successful localization in the competitive East Asian market.
(ChaPanda (茶百道) accelerates its footprint in South Korea)
Yihe Tang (益禾堂) Global Ambassadorship Drives Viral Growth
Yihe Tang (益禾堂) has announced Roy Wang (Wang Yuan) as its first global brand ambassador. The partnership has been an immediate success, generating over 17.19 million RMB in first-week sales for exclusive sets and selling over 2.03 million cups. The campaign reached over 2.2 billion online exposures, significantly boosting brand awareness.
(Yihe Tang (益禾堂) leverages celebrity influence to drive massive sales volume)
Grandpa No Tea (爷爷不泡茶) Magnolia Series Surpasses 10 Million Cups
Regional favorite Grandpa No Tea (爷爷不泡茶) has brought back its signature “Orchid Lemonade” (Magnolia Dew base), which features hand-mashed lime peels. The series has reached a massive cumulative sales milestone of over 10 million cups, solidifying the brand’s position in the botanical-flavored tea niche.
(Grandpa No Tea (爷爷不泡茶) celebrates the enduring popularity of its Magnolia-scented series)
May Industry Report: 1,399 New Stores Opened by 47 Brands
The May 2026 industry tracking report notes that 47 mainstream beverage brands opened a total of 1,399 new stores during the month. Guangdong, Zhejiang, and Jiangsu remained the hottest markets, accounting for 24.31% of the new store concentration.
