Tai Beng Niu (太犇牛) Accelerates Toward 1,000-Store Goal
Rising tea brand Tai Beng Niu (太犇牛) opened 40 new stores last week alone, bringing its total operating store count to 280. The brand’s rapid pace is part of a strategic push to reach 1,000 locations by the end of 2026, targeting untapped regional markets.
Cotti Coffee (库迪咖啡) Expands Global and Domestic Reach
Cotti Coffee (库迪咖啡) continues its aggressive dual-track expansion. Last week, the brand opened 101 domestic stores in China while simultaneously launching new international locations in France, Australia, and the USA, further establishing its presence as a global competitor.
(Cotti Coffee (库迪咖啡) maintains a rapid deployment strategy both at home and abroad)
Starbucks (星巴克) Launches Functional Fruit Americano Line
Starbucks (星巴克) China has introduced a new functional beverage line featuring Ruby Grapefruit and Strawberry Americano drinks. These beverages are infused with dietary fiber and vitamins, catering to the “health-conscious caffeine” trend among urban professionals.
(Functional and fruit-forward coffee options are gaining traction in the Chinese market)
Yunnan Agricultural University Applies for “Coffee Science” Major
Reflecting the industrial importance of coffee, Yunnan Agricultural University has officially applied for a new major in “Coffee Science and Engineering.” The university currently offers free, unlimited “coffee soup” to students to promote the local industry and academic research.
Mixue (蜜雪冰城) Sets Up 1.5 Billion RMB Private Equity Fund
Mixue (蜜雪冰城) has established a massive private equity investment fund with a total commitment of 1.5 billion RMB. The fund is expected to target downstream supply chain partners and innovative technology companies within the food and beverage ecosystem.
(Mixue (蜜雪冰城) continues to strengthen its ecosystem through strategic capital investments)
Jin Ding Zi (金钉子咖啡) Enters Beijing Market
Specialty coffee brand Jin Ding Zi Coffee (金钉子咖啡) opened its first Beijing store on June 14. The opening saw strong initial foot traffic, highlighting the continued resilience of the premium specialty segment in China’s capital.
b³coffee Expands Footprint in East China
Rising coffee brand b³coffee is rapidly expanding across the Jiangsu-Zhejiang-Shanghai region. With a price range of 16–39 RMB, the brand bridges the gap between mass-market chains and high-end boutique specialty shops.
