CoCo Fresh Tea & Juice (CoCo都可) Partners with “The Journal of Dali Temple”
CoCo Fresh Tea & Juice (CoCo都可) has officially announced a brand collaboration with the popular animated series “The Journal of Dali Temple” (大理寺日志). The partnership will introduce the “Green Grape Ganlu” series, scheduled for a nationwide rollout on June 3. This collaboration follows the industry trend of leveraging popular cultural IPs to drive seasonal product launches.
Heytea (喜茶) Launches “Duo Kui” Series with “Lost You Forever 2”
Heytea (喜茶) has teamed up with the highly anticipated drama “Lost You Forever 2” (长相思2) to launch the “Duo Kui” (夺魁) product series. The launch includes specialized beverages and a range of limited-edition merchandise, targeting the intersection of tea culture and entertainment fandom.
(CHAGEE (霸王茶姬) Store Experience)
ChaPanda (茶百道) Becomes First Chinese Tea Brand to Enter the Louvre
ChaPanda (茶百道) has achieved a significant international milestone with the official opening of its store at the Louvre Museum in Paris. As the first Chinese new-style tea brand to enter one of the world’s most prestigious museums, this move underscores ChaPanda’s global ambitions and its strategy to position Chinese tea culture on a world-class platform.
CHAGEE (霸王茶姬) Expands into the Gelato Market
CHAGEE (霸王茶姬) has officially entered the premium gelato segment. The brand is currently testing integrated tea-and-gelato store formats in key markets including Shanghai and Hangzhou. This expansion represents a strategic move into high-margin frozen desserts to complement its core beverage offerings.
Mixue (蜜雪冰城) to Release First Animated Film “Snow King is Coming”
Mixue (蜜雪冰城) is further expanding its IP ecosystem with the release of its first animated film, “Snow King is Coming” (雪王驾到), set for July 26. This cinematic venture highlights the brand’s focus on building a robust IP-centric business model, transforming its “Snow King” mascot into a mainstream entertainment character.
(Mixue (蜜雪冰城) “Snow King is Coming” Animation Poster)
Luckin Coffee (瑞幸咖啡) Launches Second Season of Global Bean Hunting
Luckin Coffee (瑞幸咖啡) has officially kicked off the second season of its “Global Bean Hunting Program.” The program continues to focus on identifying and sourcing top-tier SOE (Single Origin Espresso) beans from elite growing regions, reinforcing the brand’s professional coffee credentials and its commitment to product quality.
(Luckin Coffee (瑞幸咖啡) Premium SOE Sourcing)
TianLaLa (甜啦啦) Initiates “Searching for Dopamine Girls” Campaign
TianLaLa (甜啦啦) has launched its national audition event, “Searching for Dopamine Girls.” By tapping into current social media aesthetics and vibrant viral trends, the brand aims to enhance its engagement with young female consumers and strengthen its social media presence.
