Matcha Leads Green Tea Innovations in May Report
According to the “China Fresh-made Tea and Coffee Industry Monthly Report (May 2026),” green tea bases were applied 16 times in new products during May, with matcha-related categories accounting for a significant 81.25%. Over the past year, green tea bases have been used 106 times, peaking in the spring, while Thai-style green tea has emerged as the second-largest innovation driver.
Luckin Coffee (瑞幸咖啡) viral “Heart Palpitation” Bean Guide
Luckin Coffee (瑞幸咖啡) has gained social media traction for its humorous “layman’s explanation” of its three core coffee beans: Espresso, Dark Roast, and Ethiopian Gold Roast. Netizens have categorized the beans based on their “heart-thumping” intensity and impact on sleep, effectively lowering the barrier for consumers to understand specialty coffee profiles.
(Luckin Coffee (瑞幸咖啡) leverages community humor for product education)
Naìsnow (奈雪的茶) “Ice Brick” Series Hits Sales Milestones
Following its recent launch, the “Ice Brick Specialty Americano” series from Naìsnow (奈雪的茶)—including Orange, Peach, and Lemon variants—has reported a daily average of over 200 cups per store. The series, which features slow-melting coffee ice bricks, has become a top summer choice for office workers seeking long-lasting refreshment.
(Naìsnow (奈雪的茶) innovative ice brick technology caters to the long-lasting cold drink demand)
First “Heytea Craft” Store Debuts Nationwide
HEYTEA (喜茶) has officially opened its first “Heytea Craft” (喜茶工艺店) store, focusing on artisanal production techniques. The new format features 7 customized tea bases and utilizes five distinct processes: Boiling, Steeping, Hand-dripping, Fresh-extraction, and Hand-frying. The debut menu includes 25 new items across 5 series, including artisanal Gelato.
(HEYTEA (喜茶) explores high-end artisanal tea formats through its new Craft store concept)
Grandpa No Tea (爷爷不泡茶) Introduces “Coolness Levels”
Grandpa No Tea (爷爷不泡茶) has launched its new Mint Jasmine Coconut and Mint Watermelon Coconut series with a creative twist: a three-tier “Coolness Level” selection. Customers can choose between “Entry-level Cool,” “Advanced Awakening,” and “Ice-cold Rush,” allowing for personalized sensory experiences during the summer heat.
(Grandpa No Tea (爷爷不泡茶) targets high-sensory demand with customizable cool beverages)
Molly Tea (茉莉奶白) Sales Surge After Guangxi Flood Relief
Molly Tea (茉莉奶白) has seen a significant sales spike in its Nanning locations, with some stores surpassing 1,000 orders daily. The surge follows the brand’s rapid response in providing relief aid for the Guangxi flood rescue efforts, making it the first major beverage brand in the sector to participate in the local emergency relief.
Chayan Yuese (茶颜悦色) Reaches Settlement Over Hygiene Incident
Chayan Yuese (茶颜悦色) has reportedly reached an agreement with a consumer who discovered a foreign object in a beverage. The brand had initially requested the return of the physical sample for verification before issuing compensation, a move that sparked social media debate regarding standard food safety resolution protocols.
