May Industry Report: 169 New Products Launched by 30 Mainstream Brands
According to the newly released May 2026 industry tracking report, 30 mainstream tea and coffee brands in China launched a total of 169 new products. While the pace of R&D remains high, there was a slight sequential decline compared to April, indicating a strategic shift toward optimizing existing summer peak categories.
(Dongfang Molan (东方墨兰) continues its aggressive expansion in South China)
Dongfang Molan (东方墨兰) First Guangdong Store Hits 1 Million RMB Monthly Revenue
Boutique tea chain Dongfang Molan (东方墨兰) has reported a major milestone, with its first store in Guangdong province surpassing 1 million RMB in monthly revenue. Riding this momentum, the brand plans to open four additional locations across the province within the next three days, targeting premium commercial hubs.
CoCo (CoCo都可) Upgrades Coffee Bean Quality with EIC Champion
Global chain CoCo (CoCo都可) has officially upgraded its entire coffee category with premium “Panama Nut Aroma” blend beans. The transition was spearheaded by Zhang Zhonglun, the champion of the EIC World Coffee Competition, signaling CoCo’s commitment to specialty-grade quality in the mass-market segment.
(CoCo (CoCo都可) collaborates with world champions to elevate its coffee offerings)
Mixue (蜜雪冰城) Enters Metro Channels with Wuhan Subway Theme Store
Continuing its diversification of retail channels, Mixue (蜜雪冰城) has opened its first themed store in a major Wuhan metro interchange station. Beyond its signature beverages, the store offers branded snacks and exclusive peripheral merchandise, specifically catering to high-volume commuter traffic.
(Mixue (蜜雪冰城) continues to dominate high-traffic physical locations)
Goodme (古茗) Tests Canned Fresh Beer Product
Leading tea brand Goodme (古茗) is currently inner-testing a new canned “Fresh Beer” product. Featuring an alcohol content of over 3.0% and a 30-day “short-shelf-life” brewing process, the product marks Goodme’s latest experiment in cross-category beverage innovation.
(Strategic cross-category experiments highlight the maturity of Goodme (古茗) supply chain)
2026 China Urban Coffee Development Report: Market Reaches 354.9 Billion RMB
The 2026 China Urban Coffee Development Report reveals that the industry’s total industrial scale reached 354.9 billion RMB in 2025. Per capita coffee consumption and delivery order volumes have both seen substantial growth, reinforcing China’s status as a primary global growth engine for the coffee sector.
Mixue (蜜雪冰城) Breaks Ground on Phase III Export Base in Wuhu
Mixue (蜜雪冰城) has officially started construction on the third phase of its smart production and export base in Wuhu. The multi-billion RMB project is designed to further strengthen the brand’s global supply chain efficiency as it scales its international store count across Southeast Asia and the Middle East.
