Molly Tea (茉莉奶白) x *Love and Deepspace* Collaboration Breaks Records
The highly anticipated collaboration between jasmine tea specialist Molly Tea (茉莉奶白) and the popular game *Love and Deepspace* (恋与深空) has officially launched, shattering previous sales records. The campaign’s themed drinks and exclusive peripheral merchandise have sparked a frenzy among fans, leading to massive secondary market activity and high social media engagement.
(Molly Tea (茉莉奶白) x *Love and Deepspace* Pop-up Store)
1 Point Point (1点点) Terminates Store Contract Over Hygiene Violations
In a decisive move for food safety, 1 Point Point (1点点) has terminated its contract with the Wenling Zeguo branch following a viral video showing staff handling drinks with bare hands. The brand has launched a nationwide inspection across all locations to reinforce strict hygiene standards and restore consumer confidence.
(1 Point Point (1点点) emphasizes strict operational standards nationwide)
Mixue Bingcheng (蜜雪冰城) Closes Tsim Sha Tsui Store Amid High Rent
Budget giant Mixue Bingcheng (蜜雪冰城) has closed its store in Tsim Sha Tsui, Hong Kong, reportedly due to a high monthly rent of 288,000 HKD. Despite the closure, the brand maintains a massive presence in Mainland China with over 47,485 stores, continuing its dominance in the value segment.
(Mixue Bingcheng (蜜雪冰城) continues to optimize its high-traffic urban locations)
Xi’an Cafe’s “Wind Oil Essence Americano” Goes Viral
An innovative cafe in Xi’an has gained social media fame for its “Wind Oil Essence Sparkling Americano” (风油精美式). Priced at 9.8 RMB, the drink—which mimics the refreshing and cooling sensation of the traditional Chinese medicinal oil—sells 50-60 cups daily, highlighting the market’s appetite for “odd” but creative flavor experiments.
May Industry Data: Mainstream Brands Reach 234,000 Stores
According to the May 2026 industry report, 50 mainstream beverage brands in China reached a total of 234,000 stores, representing a 1.67% monthly growth rate. The sector saw a net increase of 2,365 stores in May alone, indicating steady expansion despite market saturation.
