LAVAZZA (LAVAZZA) Introduces Groundbreaking “Frozen Pear Coffee”
LAVAZZA (LAVAZZA) has debuted its innovative “Frozen Pear Coffee” (冻梨咖啡) in the Chinese market. Combining the traditional northeastern Chinese winter delicacy “frozen pear” with premium espresso, the brand is taking a localized and creative approach to attract adventurous consumers looking for unique, culturally resonant flavor profiles.
(LAVAZZA (LAVAZZA) Creative Beverage Offerings)
Xiao Ka Coffee (小咖咖啡) Appoints Football Icon Kaka as Brand Ambassador
Rapidly growing chain Xiao Ka Coffee (小咖咖啡) has officially announced legendary Brazilian football star Kaka (卡卡) as its global brand ambassador. This high-profile endorsement aims to significantly boost the brand’s international visibility and appeal to sports enthusiasts, driving store traffic as the brand continues its rapid expansion across Mainland China.
(Xiao Ka Coffee (小咖咖啡) Brand Upgrades)
Shuyi Tealicious (书亦烧仙草) Watermelon Series Sells 1 Million Cups in 3 Days
Leading fruit tea brand Shuyi Tealicious (书亦烧仙草) has achieved a major milestone with its newly launched “Watermelon” series, surpassing 1 million cups in sales within just three days of its release. The massive success highlights the soaring consumer demand for refreshing, summer-oriented fruit beverages and demonstrates Shuyi’s robust supply chain and marketing capabilities.
(Shuyi Tealicious (书亦烧仙草) Storefront Design)
