In December 2025. Mixue, Good Me, and A Little Tea each saw a net increase of over 200 stores that month. Notably, YH.Tang and Heytea were the only two brands among the top 10 by current store count that experienced a net decrease.
Today, the collaboration event “CHAGEE Warm Hugs 3.0” between CHAGEE (霸王茶姬) and “Partner” launched in the Chongqing region. The event includes four drinks like “A Hint of Mountain Moon” and features various cute pet-themed merchandise. Additionally, CHAGEE’s collaboration with the traditional opera program “Liyuanchun” launched today on its mini-program and tiktok, exclusive to the Henan region.
According to media reports, the “Big Orange” Fruit Milk Green series by Shuyi tealicious, which uses real Sichuan “Papa” mandarin orange pulp as its base, sold 300,000 cups within two days of launch. Since September last year, Shuyi has consecutively launched four Fruit Milk Green new products, achieving cumulative sales exceeding 16 million cups in less than half a year. The “Strawberry Pudding Milk Green” alone sold 3.25 million cups within 30 days.
Recently, Bingchun Tea Drink held its 2026 Franchisee Conference in Xinxiang, Henan, outlining a plan to exceed 10,000 domestic stores within three years, supported by a 60 million CNY subsidy for brand expansion. Reports indicate its store performance in 2025 increased by 21% year-on-year, with the proportion of franchisees opening second stores reaching 50%. Its “Fruit Jasmine Milk Tea” sold over 10 million cups annually.
Recently, Luckin Coffee’s newly launched “Big Orange Americano” unexpectedly sparked discussion on social media. Many netizens commented: “At first glance, I thought Luckin started selling instant noodles!” It turned out the coffee contains real orange fruit pieces.
Two days ago, Heytea Teahouse launched the “Mountain Green Grapefruit Apple” drink in Guangzhou, Shenzhen, and Foshan. The new product uses Mountain Green Oolong tea as its base, combined with grapefruit and apple. The “Heytea Annual Gala” also launched on the same day. During the event, users can view their “Most Loved Cup of Heytea in 2025” to receive a “Buy One Get One Free Coupon for the Annual Drink.”