January 2026

Tea & Coffee Industry Snapshot In China (January 9, 2026)

Today, Molly Tea’s collaboration with SnowCore launched in its Shanghai stores. Six drinks, including “Needle King Strawberry Daifuku” and “Matcha Taro Paste,” are part of the campaign.   On the same day,CHAGEE (霸王茶姬)’s “Oriental Tea Origin Tracing” collaboration launched, a joint campaign across six provinces: Guangdong, Shanghai, Yunnan, Hainan, Guangxi, and Hunan. Yesterday, the mulberry series

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Strawberry Season: “Red Storm” Sweeps China’s Bubble Tea Market, Nearly 30 Brands Bet on Strawberry

Strawberry season once again — and as expected, strawberry has emerged as the go‑to “traffic driver” for brands across the market. Naisnow Tea”RBenihoppe strawberry Jasmine Tea” has topped in-store sales charts, while ChaPanda’s “Strawberry Milk Tea” series sold nearly 400,000 cups on its launch day. HEYTEA also introduced “RBenihoppe Strawberry Oolong Tea.” Incomplete statistics show that

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Tea & Coffee Industry Snapshot In China (January 6, 2026)

Happy Sweet Potato(快乐红薯) sold 5,000 tons of roasted sweet potatoes in 2025. The brand developed a new variety of sweet potatoes with superior genes through virus-free seedling cultivation and solved the standardization issue using a “sweet potato saccharification process,” which has been well-received in the market. Today, Tims Hortons and “Chang’an 24 Strategies” collaborated again

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